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The Resilia Method

  • Writer: Sofia Caricasole
    Sofia Caricasole
  • Sep 3, 2024
  • 2 min read


INTRO


Resilia is a conscious clothing brand, born from Benedetta Rossi's desire to translate her work experience in the fashion world into a project with a strong social and environmental impact.


ph. Sofia Caricasole


AREAS IN WHICH WE WORKED TOGETHER:


  • e-commerce site

    • revamp, update, changes to accommodate the new collection, training on how to manage e-commerce, also with a view to SEO

    • training for managing e-mail marketing

  • social

    • analysis of narrative threads

    • monthly support for editorial planning

    • organization of shooting - content creatio in the company

    • creation of photo material (Sofia) and video (Sara), given a drop of 3 new products


WHAT BENEDETTA, FOUNDER OF RESILIA, SAYS:


"I met Sofia when we were about to launch a new collection and we urgently needed to update the site and improve product communication.


The social side, in particular, represented a tough challenge for me: I didn't know which approach to adopt, I struggled to build a solid brand identity and, above all, I wasn't effective in creating and selecting content.


My desire was to become independent in managing the profile. Still, I had very little time to dedicate to this aspect of the job and suffered from performance anxiety, fearing that I would not be able to communicate effectively.


Sofia was able to understand my needs, respect my learning times, listen to my fears and understand my frustration.


She brought out the best in me, helping me identify what represented me and showing me how much I could give in this area, thus making the approach to this job not only feasible but also motivating.

Her ability to empathize with the customer and immediately understand what is best for them and for the brand is remarkable. Sofia develops a personalized method, perfectly calibrated to your time and resource needs, maximizing the content you can offer. She also enhances elements that you would have discarded or that you would never have imagined could become important.


Thanks to the mentoring program with her, I have acquired solid autonomy in managing social media and obtained excellent results in terms of profile performance. Now I feel like I can use a method that is tailored to me and my brand, and I am convinced that I am on the right path to improving more and more every day.


I highly recommend her help and professionalism to everyone!"



 

We are Metòdica - Consulting Studio.

We support our clients in identifying their own method of communication, based on their identity and uniqueness.


Would you like to get to know us? Request a call to get to know us by clicking here!



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